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More direct bookings for Jodhpur’s heritage hotels, havelis and homestays

Every OTA booking hands over a large commission. A direct booking costs you a WhatsApp reply.

22–40%commission hoteliers’ body FHRAI said standalone hotels paid one OTA group, in its filing to the CCI
Industry insights · updated October 2026

More travellers than ever. Most of them still book through someone else.

Rajasthan set new visitor records in 2024 and 2025, Jodhpur crossed 38 lakh visits, and a bigger airport terminal opened in July. The question for an independent property is how many of those guests reach you directly.

25.25 cr
Domestic tourist visits to Rajasthan, 2025

Up from 23.01 cr in 2024. Foreign visits slipped to 19.45 lakh from 20.72 lakh, a smaller fall than India’s overall. Foreign visits by year:

202317.0 lakh
202420.7 lakh
202519.5 lakh
38 lakh
Tourist visits to Jodhpur district, 2025

About 37 lakh domestic and 1.13 lakh foreign, against roughly 10 lakh in 2019. The tourism department says visitors now stay 2–3 nights instead of one.

82,846
Foreign visits to Jodhpur, January–June 2026

Third in Rajasthan for foreign visitors in the first half of 2026; Jaipur was first. These guests compare properties online, often in French or German.

10.9 lakh
Passengers at Jodhpur Airport, FY2025-26

Up 4.7%. A new ₹480 cr terminal opened on 4 July 2026 with capacity for 20 lakh passengers a year.

22–40%
Commission FHRAI said MakeMyTrip-Goibibo took from standalone hotels

Against a standard 15% at Booking.com, per the complaint that led the CCI to fine MMT-Go ₹223 cr in 2022. Current guides put MakeMyTrip at 18–22%.

63.4%
of independent hotels’ bookings came through OTAs in 2025

Global figure. OTA bookings were cancelled 21.8% of the time against 10.6% for direct bookings, and hotel websites earned the highest value per booking.

8 rooms
New homestay limit under Rajasthan’s 2026 scheme

Up from 5 rooms, with up to 24 beds, temporary registration within 7 working days and Silver and Gold grades. How many homestays are registered in Jodhpur: not published.

  1. 21 Feb 2026Homestay (Paying Guest House) Scheme 2026 in force
  2. 2 yearsValidity of a permanent registration

Sources: Rajasthan Tourism Department figures via Union Tourism Minister’s Rajya Sabha reply (August 2026), Business Standard (January 2026) and Amar Ujala (September 2026); Jodhpur district figures via ETV Bharat (January 2026); Airports Authority of India traffic data (FY2023-24 to FY2025-26) and PTI on the new terminal (July 2026); CCI Case 14 of 2019 and CCI order of 19 October 2022; OnlineHotelier OTA guide (2026); Cloudbeds State of Independent Hotels Report (2026); SiteMinder Hotel Booking Trends (2026); Rajasthan Homestay (Paying Guest House) Scheme 2026.

Market data by property type

Who stays where in Jodhpur, and what they type into Google

The guest who wants a palace suite is not the guest who wants a budget homestay near the clock tower. Each needs a different page, a different photo and a different search phrase.

Carved sandstone balconies of Mehrangarh Fort, Jodhpur
Heritage

Heritage hotels & palace stays

Heritage
Heritage hotels listed in Jodhpur29

Who booksForeign leisure travellers (the US and UK send the most to Rajasthan), destination weddings, luxury domestic

Guests search: “heritage hotel in Jodhpur with fort view”

Is your heritage hotel page findable?
Carved pink sandstone haveli façade in Phalodi, Jodhpur district
Old city

Havelis & boutique hotels

Old city
Foreign visits to Jodhpur, 20251.13 lakh

Who booksIndependent foreign travellers, couples, photographers, long-weekend domestic guests

Guests search: “haveli stay near Mehrangarh Fort”

Is your haveli page findable?
Guesthouse courtyard in Jodhpur with Mehrangarh Fort behind an arch
2026 scheme

Homestays & paying guest houses

2026 scheme
Maximum per homestay, 2026 scheme8 rooms

Who booksBudget foreign travellers, families, longer stays

Guests search: “homestay in Jodhpur old city”

Is your homestay page findable?
Wedding mandap decorated with mirror work by a pool
Groups

Weddings & room blocks

Groups
Indian visitors, December 2025 (peak month)5.34 lakh

Who booksDestination weddings, NRI families, corporate offsites

Guests search: “wedding venue in Jodhpur with rooms for 150 guests”

Is your wedding page findable?
Mehrangarh Fort lit up at night above Jodhpur’s rooftops
Fly-in

Fly-in weekenders

Fly-in
Airport passengers, FY2025-2610.9 lakh
vs previous year▲ 4.7%

Who booksWeekenders from Delhi, Mumbai and Bengaluru; business travellers

Guests search: “boutique hotel in Jodhpur with rooftop restaurant”

Is your weekend getaway page findable?

Source: Heritage Hotels of India directory (viewed 2026); Rajasthan Tourism Department figures via ETV Bharat (January 2026) and the Union Tourism Minister’s Rajya Sabha reply (August 2026); Rajasthan Homestay (Paying Guest House) Scheme 2026; Airports Authority of India traffic data and PTI (July 2026). No official source publishes Jodhpur occupancy, room supply or homestay counts, so we don’t invent them. Photos: Arian Zwegers (CC BY 2.0), Pablo Nicolás Taibi Cicaré (CC BY 2.0), travel N living (CC BY 2.0), Nagarjun (CC BY 2.0) and bjoern (CC BY 2.0) via Flickr and Wikimedia Commons; Megh Banthia (CC BY-SA 4.0) and A Vahanvati (CC BY-SA 2.0) via Wikimedia Commons.

Free website audit

Have a hotel website? Let’s see if guests can book on it.

Many Jodhpur properties have a site that loads slowly, sits below MakeMyTrip and mirror pages for its own name, and sends enquiries to a phone nobody checks after 9 pm. Send us your address and we’ll check what a guest in Delhi or Lyon actually sees.

Free 10-point check on WhatsApp within 2 working days. Full report with fixes: ₹4,999.

  • Does your own site come first when guests search your property’s name?
  • Mobile speed on a guest’s 4G connection
  • Google Business Profile: photos, rooms, prices and free booking links
  • Hotel, room and FAQ structured data (schema.org)
  • English, Hindi and French or German pages for foreign guests
  • Whether ChatGPT, Gemini and Perplexity mention you when asked for “haveli stays in Jodhpur”
  • Where booking requests go, and how fast someone replies
Sound familiar?

What we keep hearing

Guests find you on MakeMyTrip, then book there
Mirror sites outrank your own name on Google
Enquiries arrive as missed calls at 11 pm
What we build

The plan for hotels

  • Mobile-first site with an availability request flow
  • Google Business Profile, Hotel Ads and review replies
  • 360° Street View tour on Google Maps
  • WhatsApp handoff with booking reference numbers
  • Instagram reels shot at golden hour on your rooftop
The one number we’ll report every monthShare of bookings that come direct
Business intelligence

The dashboard we set up for hotels

Built from your website, CRM, ads and sales sheets — one live dashboard, reviewed with you every month.

01RevPAR & ADR trackingRevenue per available room and average daily rate, week by week
02Channel-mix attributionDirect vs OTA bookings and the commission each channel really costs
03Booking pace & pickupHow fast future dates are filling compared with last year
04Occupancy forecastingExpected occupancy for festivals, weddings and peak tourist months
05Guest sentiment analysisThemes from Google and OTA reviews — what guests praise and complain about
06Length-of-stay analyticsWhich guest segments stay longer and spend more
Before
After
Related work

The Mandore

See the before & after
What your hotel site could look like

A website that takes the booking instead of passing it on

Guests want photos of the actual room, the real price for their dates, and a fast reply. Switch between the screens to see the homepage, a room page and the booking request on desktop and phone.

Demo brand · not a real company
www.neelgaganhaveli.com
EN · HI · FRBook direct
A 200-year-old haveli below Mehrangarh

Twelve rooms, one rooftop, the whole blue city

Wake up to the fort, eat dal baati on the terrace, walk to the clock tower in five minutes. Book direct for the best rate and a free airport pick-up.

Check availabilitySee the rooms
4.7 on Google · 380 reviewsFree airport pick-up5 min to clock towerRooftop restaurantBest rate when you book direct
Heritage roomsFrom ₹4,200
Rooftop diningFort views
WeddingsUp to 120 guests
Desert nightsCamp add-on
Twelve rooms below the fort
Check availability
Heritage rooms
Rooftop dining
Weddings
Desert nights
Room pages that answer questionsSize, bed type, view, bathroom, breakfast and the price for the dates, so the guest doesn’t need to ask.
Booking request with a WhatsApp copyThe request reaches your inbox and the guest’s WhatsApp with a reference number, even at 11 pm.
A reason to book directBest-rate promise, free airport pick-up or a rooftop dinner, shown next to every price.
Hotel CRM, built into your website

From first enquiry to the review request, in one place

Booking requests from your site, Google, WhatsApp, Instagram and phone calls land in one list your front desk can open on a phone. Built for small Jodhpur properties, not hotel chains.

23New requests
14Quoted
9Confirmed
6Arriving this week
11Checked out
8Review asked

One booking inbox

Website, Google, WhatsApp, Instagram and missed-call enquiries in one list with reference numbers.

Booking pipeline

Request → quote → advance paid → arriving → checked out, with who is handling each guest.

Channel mix

See what share of nights came direct against each OTA, and what the commission cost you that month.

Quick quotes

Room, dates, extras and the direct rate in a WhatsApp-ready quote, with a UPI or card link for the advance.

Follow-up reminders

A nudge when a quoted guest goes quiet for 24 hours, before they book elsewhere.

WhatsApp templates

Directions, check-in time and pick-up confirmation in English, Hindi or French.

Review requests

A polite Google review link sent the day after check-out, with replies tracked in one place.

Wedding & group blocks

Room blocks, rooming lists, advance schedule and event timings for each wedding party.

Guest history

Returning guests, preferences and past stays, so a repeat guest is greeted by name.

Arrival board

Today’s arrivals, pick-ups and special requests for the front desk at 8 am.

Guest records

ID details and Form C for foreign guests, kept together with each booking.

Fake booking guard

Flags repeat no-show numbers and asks for an advance on peak dates.

From ₹2,499 / month. Included free for the first 3 months with a new hotel website.

Show me the CRM
Specialist services for hotels and homestays

Be found by guests on Google, in AI answers and on Maps

Start here

Hotel website audit

A plain-language report on why guests book you through an OTA instead of directly.

  • Brand-name search check against OTAs and mirror sites
  • Speed, mobile and booking-form test
  • Google profile and schema gaps
  • Prioritised fix list with costs
Free check · full report ₹4,999Ask about this
Most asked

SEO for hotels

Search optimisation built around how guests actually search for stays in Jodhpur.

  • Room and experience pages for phrases like “haveli stay near Mehrangarh”
  • Hotel and room schema with prices and amenities
  • French and German landing pages for foreign guests
  • Links from travel blogs and local guides
  • Monthly report on direct bookings, not just rankings
₹14,999 / monthAsk about this
Maps

Google Business Profile management

Keep your Google profile complete, current and answering guests’ questions.

  • Rooms, prices and fresh photos every month
  • Free booking link to your own site
  • Replies to every review within 48 hours
  • Posts for festivals, weddings and offers
₹7,999 / monthAsk about this
AEO

Answer engine optimisation

Shape your pages so Google’s AI Overviews and voice assistants can quote you directly.

  • Question-led FAQ blocks per room and experience
  • FAQ and Hotel schema
  • Clear facts: check-in, distances, parking, pick-up
  • Tracking of featured answers
₹9,999 / monthAsk about this
GEO

AI citations & mentions

Help ChatGPT, Gemini, Claude and Perplexity name your property when travellers ask for recommendations.

  • Consistent details across your site, Google, TripAdvisor and directories
  • llms.txt and AI-crawler access rules
  • Citable neighbourhood and itinerary guides
  • Monthly prompt tests across AI assistants
₹14,999 setup + ₹7,999 / monthAsk about this
Direct

Direct booking setup

The pieces that move guests from OTAs to your own site, set up and tested.

  • Booking request flow with WhatsApp copy and reference numbers
  • UPI and card link for advances
  • Google free booking link and Hotel Center check
  • Best-rate and direct-perk messaging on every room page
₹14,999 one-timeAsk about this
Hotel owners ask us

Straight answers

How can a Jodhpur hotel get more direct bookings and fewer OTA bookings?

You won’t leave OTAs completely. They bring guests who would never find you otherwise. What you can do is make sure people who already know your name book direct: your own site ranks first for your name, Google shows a free booking link to it, the room pages show real prices, and someone replies on WhatsApp within the hour. A small direct-booking perk, like airport pick-up, does the rest.

How much commission do hotels pay MakeMyTrip and Booking.com?

It depends on the contract. In the case that led the Competition Commission of India to fine MakeMyTrip-Goibibo in 2022, the hoteliers’ federation said standalone hotels paid 22–40%, against about 15% at Booking.com. Current guides put MakeMyTrip at around 18–22% before extra promotion fees. Check your own invoices, because that is the number that matters.

What is SEO for hotels, and how long does it take?

It is search optimisation built around how travellers look for stays: by area (“near the clock tower”), by type (“haveli”, “homestay”), by occasion (“wedding venue with rooms”) and by your own name. Expect your own name to rank first within weeks once mirror sites and profiles are cleaned up. Wider phrases usually take 3–6 months.

Do I need to register my homestay before advertising it online?

Under Rajasthan’s Homestay (Paying Guest House) Scheme 2026, homes with up to 8 rooms and 24 beds register with the tourism department. Temporary registration is issued within 7 working days. Registering is your responsibility; we add the registration number and grade to your site once you have it.

What are AEO and GEO, and do they matter for a small hotel?

AEO (answer engine optimisation) makes your pages easy for Google’s AI Overviews and voice assistants to quote. GEO (generative engine optimisation) helps ChatGPT, Gemini and Perplexity mention your property when someone asks for a quiet haveli or a rooftop with a fort view. Both depend on clear facts and consistent details across your site, Google profile and review sites.

How does the hotel CRM handle wedding room blocks?

Each wedding gets its own record: the room block, the rooming list as it changes, advance payments due and event timings. The family’s coordinator can be sent updates on WhatsApp, and your team sees which rooms are still unassigned.

I already have a website. Do I need a new one?

Not always. Start with the free audit. Often, fixing speed, the Google profile, room pages and the booking form is enough. If the site can’t sensibly be fixed, we’ll say so and quote a rebuild.

Hotels plan · from ₹29,999Reply on WhatsApp within the hour
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