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Rajasthan adds 10,000+ rooftop systems a month under PM Surya Ghar. Homeowners compare installers on their phones.
Installations under PM Surya Ghar have tripled in the Jodhpur Discom area in eight months. Most households who want solar never take the first step, because nobody explains the process to them clearly. The installer who explains it best wins the job.
14.8 GW commissioned and ₹28,024 cr paid to households by direct transfer. Installations a day went from 5,038 in October 2025 to about 16,328 in July 2026, the busiest month so far. The target is 1 crore homes by March 2027.
Up from 28,490 beneficiaries in November 2025, about three times as many in eight months. Jodhpur Discom has about 31% of Rajasthan’s 2,70,090 systems (our calculation).
₹78,000 central subsidy plus ₹17,000 from the state for consumers registered under the Chief Minister’s free electricity scheme (our sum). Central slabs:
71% of willing households never take the first step because they cannot find clear, trusted guidance. 87% of those who install would recommend their vendor.
1,681 MW from 639 feeder-level plants serving 84,088 farm pumps (KUSUM-C), and 336 MW from 240 plants on farmers’ land (KUSUM-A).
Discom-led rooftop installations with five years of maintenance, tendered in July 2026. Independent installers now compete with a discom programme as well as with each other, so being easy to find and easy to trust matters more.
Sources: Ministry of New and Renewable Energy figures announced 4 August 2026 (via pv magazine India); Rajasthan Energy Department data reported by ETV Bharat (28 July 2026); state discom figures reported by RASonly (12 November 2025); Business Standard (21 May 2026) and ETV Bharat on the ₹17,000 state top-up; CEEW household survey on rooftop solar adoption (2026, 17,094 households); Jodhpur Discom PM-KUSUM figures reported by Elets eGov and SolarQuarter (December 2025); JdVVNL tender notice reported by SolarQuarter (July 2026). Figures marked “our calculation” or “our sum” are derived from these sources.
Homes, housing societies, shops and factories, and farms each have different subsidies and questions. A good installer website has a page for each, written the way that customer searches.
Who buysOwners of independent houses with high summer bills; families registered for the state’s 150 free units
People search: “3 kW solar subsidy Jodhpur”
Is your home solar page findable?
Who buysResident welfare associations for lifts, pumps and common lighting, up to 500 kW per society
The number of societies that have applied in Jodhpur is not published. Societies decide in committee, so they need a clear proposal page with a sample bill comparison that they can forward.
People search: “solar for apartment common area subsidy”
Is your society solar page findable?
Who buysBasni and Boranada units, showrooms, hotels, schools and cold stores paying commercial tariffs
People search: “rooftop solar for factory Jodhpur”
Is your commercial solar page findable?
Who buysFarmers in Jodhpur, Phalodi, Barmer and Jaisalmer districts; FPOs and agri-entrepreneurs
People search: “kusum yojana solar pump Rajasthan”
Is your kusum page findable?
Who buysLandowners leasing or developing 0.5–2 MW plants that sell power to the discom
240 decentralised plants by December 2025. These buyers compare EPC firms on past projects and finance, so case studies with capacity and commissioning dates matter.
People search: “kusum component A plant on my land”
Is your farmland solar page findable?
Who buys1 lakh homes in the Jodhpur Discom area, with five years of maintenance and an option for five more
Installers can bid, partner or compete with it. Either way, homeowners will compare more options, so being visible on Google Maps with real reviews matters more.
People search: “best solar company near me”
Is your installer page findable?Source: Rajasthan installations from state discom figures (RASonly, Nov 2025), Business Standard (May 2026) and ETV Bharat (Jul 2026); Jodhpur Discom share is our calculation. RWA subsidy from the PM Surya Ghar scheme guidelines (MNRE, 2024). Rajasthan solar capacity from SolarQuarter’s state-wise review (Jul 2026). PM-KUSUM figures from Jodhpur Discom via Elets eGov (Dec 2025). Tender from SolarQuarter and Mercom (Jul 2026). Photos via Wikimedia Commons, all CC BY-SA 4.0: homes, demo hero and discom programme by Nizil Shah; multi-storey roof by খাঁ শুভেন্দু; shed roof by Kool Nerd 123; farm pump and well by Shailsh Telang.
Most installer sites are a logo, a stock photo and a phone number. Meanwhile, homeowners in Pal Road or Chopasani are typing “solar subsidy Jodhpur” and calling whoever answers their questions first. Send us your address and we’ll check what they see.
Free 10-point check on WhatsApp within 2 working days. Full report with fixes: ₹4,999.
Built from your website, CRM, ads and sales sheets — one live dashboard, reviewed with you every month.
Homeowners want to know three things: what it costs after the subsidy, what it saves, and whether you are reliable. Switch between the screens to see the homepage, a system page and the site-survey booking on desktop and phone.
Enter your monthly bill. We show the right system size, the subsidy you may be eligible for and an estimated payback, then book a free site survey.
Home rooftop1–10 kW · subsidyShops & factories10–100 kWFarm pumpsPM-KUSUMHome rooftopShops & factoriesFarm pumps| Suits | Bills of about ₹2,000–3,000 a month |
|---|---|
| Roof space | About 18–20 sq m, shade-free |
| Central subsidy | ₹78,000 (paid to you by DBT) |
| State top-up | ₹17,000 if registered for free units |
| Net meter | Applied for by us |
| Warranty | Panels, inverter and workmanship listed |
Subsidy is decided and paid by the government after inspection. Estimates depend on your bill and roof.
Every lead from your website, Meta ads, dealers and walk-ins goes into one pipeline that your team can open on a phone. It follows the PM Surya Ghar process step by step, so no customer gets stuck between net meter and subsidy.
Bill size, roof type, ownership and area give each lead a score, so your team calls the most promising ones first.
Surveyor calendar by area, WhatsApp reminders and a survey checklist with photos and shading notes.
kW, panel and inverter make, structure height and the subsidy shown separately, sent as a PDF.
Portal registration, discom feasibility, installation, inspection, net meter and subsidy credit, with how long each one is taking.
Application date, inspection and meter fitting per customer, with alerts when the discom stage is slow.
Electricity bill, ID, bank details, photos and commissioning report, stored with each customer.
Panel cleaning, inverter checks and AMC renewals scheduled automatically, so there is steady repeat work.
Survey confirmations, quotes, stage updates and generation tips, in Hindi or English.
Customers see their stage and documents without calling the office.
A Google review request goes out a week after commissioning, with photos ready to share.
Website, ads, dealers or referrals, measured by installs and kW, not clicks.
Happy customers refer neighbours; track who referred whom and reward them.
From ₹2,499 / month. Included free for the first 3 months with the installer website and subsidy calculator.
Show me the CRMA plain-language report on why homeowners aren’t finding or calling you.
Search optimisation built around how Jodhpur homeowners, factories and farmers look for solar.
Show up on Google Maps when people nearby search for a solar company.
Make your pages easy for Google’s AI Overviews and voice search to quote on subsidy and payback questions.
Generative engine optimisation: help ChatGPT, Gemini and Perplexity name you when someone asks for a solar installer in Jodhpur.
A calculator for your site that turns visitors into booked site surveys.
Homeowners now search before they call. A website with a subsidy calculator, pages for each customer type and area, real installation photos, and a well-kept Google profile brings enquiries directly. Add a CRM that reminds your team to call every lead quickly, and more of those enquiries become site surveys.
The central subsidy is ₹30,000 per kW for the first 2 kW and ₹18,000 for the third, up to ₹78,000 for systems of 3 kW and above. In Rajasthan, consumers registered under the Chief Minister’s free electricity scheme can get ₹17,000 more. Your calculator shows these slabs, and we update them whenever the government revises them. The subsidy itself is decided and paid by the government, not by you.
Only an estimate based on their own bill, roof and system size, and always labelled as an estimate. Payback depends on tariff, usage and shading. IEEFA found that small systems under 2 kW often take more than six years to pay back even after the subsidy. A clear calculation builds more trust than a big claim.
Yes. Each customer moves through portal registration, discom feasibility, installation, inspection, net meter and subsidy credit. The CRM shows how many days each case has been at each stage and alerts you when one stalls, so you can follow up before the customer calls you.
AEO (answer engine optimisation) makes your pages easy for Google’s AI Overviews to quote when someone asks “how much subsidy for 3 kW solar”. GEO (generative engine optimisation) helps ChatGPT, Gemini and Perplexity name your company when someone asks for an installer in Jodhpur. Both depend on clear facts, structured data and consistent mentions across the web.
Yes, as long as each customer type has its own page. A factory owner wants payback and tariff savings, a farmer wants KUSUM eligibility in Hindi, and a homeowner wants the subsidy. One site with separate pages ranks for all three and keeps your brand in one place.
Not always. Start with the free audit. Often, adding a calculator, area pages and a proper enquiry flow to the site you have is enough. If it can’t be fixed sensibly, we’ll say so and quote a rebuild.