$3.78 bn
India’s handicraft exports, FY2025-26 (provisional)
Down about 3.4% from $3.92 bn in FY2024-25. Where they went in FY2024-25:
$3.96 bnFY24
$3.92 bnFY25
$3.78 bnFY26
Websites that win export orders for Jodhpur’s handicraft & furniture makers
US orders slowed. Your next buyer is in Dubai, Sydney or Rotterdam — and they Google first.
₹4,500 cra year in Jodhpur handicraft exports — and container volumes fell ~27% in FY26
Industry insights · updated October 2026
The export market is moving. Buyers are looking online first.
Fewer containers to the US, new rules in Europe, and importers who shortlist suppliers through Google and AI assistants before they ever call. Here is where Jodhpur stands.
~25%
Rajasthan’s share of India’s handicraft exports
25%
₹8,444 cr in FY2024-25 (Rajasthan Economic Review), against EPCH’s national total. Our calculation; definitions may differ.
~₹4,500 cr
Jodhpur’s handicraft & furniture exports a year
53%of Rajasthan
Exporters’ association estimate — roughly half of Rajasthan’s total and about 13% of India’s. Wooden furniture is Jodhpur’s official One District One Product.
−27%
Containers shipped from Jodhpur, FY26 vs FY25
About 57,000 down to 42,000. August–November 2025 alone fell 40% after US tariffs rose.
57kFY25
42kFY26
10%
US tariff on Indian goods since 24 July 2026
After 50% (Aug 2025), 18% (Feb 2026) and a 10% global surcharge. Upholstered wooden seating and cabinets carry a separate 25% US furniture tariff. A new US law allows up to 100% more on buyers of Russian oil.
50%Aug 25
18%Feb 26
10%Feb–Jul
10%Now
30 Dec 2026
EU deforestation rules (EUDR) start for wooden furniture
For large and medium EU importers; 30 June 2027 for small ones. Covers wooden furniture, wooden seats and articles of wood — metal furniture is not covered.
- 30 Dec 2026Large & medium importers
- 30 Jun 2027Small & micro importers
45%
of B2B buyers used generative AI to research vendors
45%
Gartner, 2026. Buyers are typically about 70% through their decision before they contact a seller (6sense, 2024).
Sources: EPCH Annual Report 2024-25 and FY2025-26 provisional figures (via IBEF); Rajasthan Economic Review 2025-26; Jodhpur exporters’ association figures reported by ETV Bharat; USTR and US Federal Register notices; Regulation (EU) 2025/2650; Gartner (2026); 6sense Buyer Experience Report (2024). Shares marked “~” are our calculations from these sources.
Trade data by product
What Jodhpur makes — and what the world bought last year
India’s export value for each product in FY2025-26, the change from the year before, and who buys it. If you make it, buyers are searching for it — in English, German and Arabic.
Wooden dining chairs & seats
HS 9401.61 / 9401.69India exports, FY2025-26$64.2 m
vs previous year▼ 11.3%
$76mFY24
$72mFY25
$64mFY26
Top buyersUSA (30–51% depending on type), UK, Canada, Germany
A Jodhpur speciality in sheesham, mango and acacia. Upholstered wooden seats face a separate 25% US tariff.
Buyers search: “solid wood dining chairs wholesale India”
Is your chair page findable?
Wooden furniture — tables, sideboards, cabinets
HS 9403.40 / .50 / .60India exports, FY2025-26$652 m
vs previous year▼ 9.8%
$720mFY24
$723mFY25
$652mFY26
Top buyersUSA 43%, Germany 10%, Netherlands 9% (HS 9403.60)
Wooden furniture is Jodhpur’s official One District One Product. Covered by EUDR from 30 Dec 2026.
Buyers search: “mango wood sideboard manufacturer India”
Is your furniture page findable?
Iron & metal furniture
HS 9403.20India exports, FY2025-26$212 m
vs previous year▼ 12%
$257mFY24
$241mFY25
$212mFY26
Top buyersUSA 52%, Netherlands 7%, UK 5%
Not covered by EUDR — an easier sell to EU buyers this year.
Buyers search: “industrial iron furniture supplier India”
Is your iron furniture page findable?
Wooden décor, boxes & frames
HS 4421.99 / 4420India exports, FY2025-26$185 m
vs previous year■ flat
$197mFY24
$185mFY25
$185mFY26
Top buyersUSA 55%, UK 6%, Germany 5%
Flat year for this code, but EPCH’s wider “woodwares” basket fell about 17% to $840 m.
Buyers search: “handcrafted wooden decor wholesale India”
Is your wooden décor page findable?
Art metalware — lanterns, décor, accents
HS EPCH categoryIndia exports, FY2025-26$505 m
vs previous year▼ 2.6%
$536mFY24
$519mFY25
$505mFY26
Top buyersUSA 35%, Germany 9%, UK 7% (FY2024-25)
EPCH “Artmetal Wares” total (provisional). Jodhpur is known for iron and recycled-metal décor.
Buyers search: “iron lantern wholesale supplier India”
Is your metal décor page findable?
Hand-printed textiles — cushions, throws, scarves
HS EPCH categoryIndia exports, FY2025-26$443 m
vs previous year▲ 16.3%
$296mFY24
$381mFY25
$443mFY26
Top buyersUAE 47%, USA 10% (FY2024-25)
EPCH “Handprinted Textiles & Scarves” total (provisional) — one of the few categories still growing, led by the Gulf.
Buyers search: “block print cushion covers wholesale”
Is your textile page findable?
Carved sandstone & worked stone
HS 6802.99India exports, FY2025-26$115 m
vs previous year▲ 26%
$86mFY24
$91mFY25
$115mFY26
Top buyersUK 55%, USA 26%, France 3%
Fastest-growing code here. Rajasthan’s dimensional-stone exports were ₹3,765 cr in FY2024-25 (all stone types).
Buyers search: “carved sandstone jali panels exporter”
Is your stone page findable?Source: India’s exports by HS code from UN Comtrade (India-reported monthly values, summed into April–March fiscal years; not yet cross-checked against DGCI&S TradeStat). Top markets are calendar-2025 shares unless marked. Art metalware and hand-printed textiles are EPCH category totals (FY2025-26 provisional, via IBEF). No official source publishes Jodhpur’s share for individual products, so we don’t invent one. Photos: Wikimedia Commons and WordPress Photo Directory (CC0); block-print cushion by FabdivineArt, CC BY 4.0, via Wikimedia Commons.
Free website audit
Have a website? Let’s see if buyers can actually find it.
Many Jodhpur exporters already have a site — built years ago, never indexed properly, invisible in Google and AI answers. Send us your address and we’ll check it against what an importer in Rotterdam or Dubai sees.
Free 10-point check on WhatsApp within 2 working days. Full report with fixes: ₹4,999.
- Is Google indexing your product pages — or only your homepage?
- Mobile speed on a buyer’s 4G connection
- Product, Organization and FAQ structured data (schema.org)
- Language versions and hreflang for EU, UK and Gulf buyers
- Whether ChatGPT, Gemini and Perplexity mention you when asked for suppliers
- HTTPS, security headers, outdated plugins and email spoofing (SPF/DKIM/DMARC)
- Where your enquiry form actually sends leads — and how fast you reply
Sound familiar?
What we keep hearing
Buyers find you only at IHGF or through an agent
Catalogue lives in a 40 MB PDF on WhatsApp
Website is a 2015 template with no enquiry tracking
What we build
The plan for exporters
- B2B catalogue site with RFQ basket and MOQ per product
- International SEO for UK, EU, Gulf and Australian buyers
- LinkedIn and Google Ads campaigns aimed at importers
- EUDR-ready product pages: wood species, origin, finish
- Help filing the Rajasthan export-promotion reimbursement
Money you may be able to claim backRajasthan Export Promotion Policy 2024 reimburses 75% of export e-commerce platform fees, up to ₹2 lakh per unit. We handle the paperwork.
The one number we’ll report every monthQualified RFQs per month from new countries
Business intelligence
The dashboard we set up for exporters
Built from your website, CRM, ads and sales sheets — one live dashboard, reviewed with you every month.
01RFQ-to-PO conversionWhich enquiries actually turn into purchase orders, by country and product
02Market demand forecastingExpected orders per market for the next two quarters, from RFQ and trade trends
03Landed-cost & margin analyticsMargin per container after freight, duty and FX — FOB vs CIF vs DDP
04Buyer cohort analysisRepeat-order rate of importers by the year they first bought
05Container utilisation KPIAverage fill of 20ft / 40HC loads and the revenue left on the table
06HS-code trade benchmarkingYour growth against India’s export trend for the same product codes
What your export site could look like
A website built the way importers buy
Buyers want specs, MOQ, CBM and lead times — not a slider of stock photos. Switch between the screens to see the homepage, a product page and the RFQ basket on desktop and phone.
www.yourbrand.com
Manufacturer & exporter · Jodhpur, India
Solid mango, acacia & sheesham furniture — made to your spec, shipped in full containers.
Hand-finished in our Boranada workshop. Private label, custom finishes and mixed-container orders for importers and retailers.
Request wholesale catalogueBook a virtual factory tour
MOQ from 20 pcsFOB Mundra / CIF your portEUDR traceability dataMixed 40ft HC loadsReply within 24 h
Dining chairsBrowse range →
SideboardsBrowse range →
Iron furnitureBrowse range →
Wooden décorBrowse range →
Solid wood furniture, made in Jodhpur
Request wholesale catalogueChairs
Iron
Décor
Stone
www.yourbrand.com/dining-chairs/jodhpur-carved
Dining chairs · Item JTW-CH-114
Jodhpur Carved Dining Chair — solid sheesham
| Wood | Sheesham (Dalbergia sissoo), kiln-dried |
|---|---|
| Finishes | Natural · Walnut · Distressed white |
| Size (W×D×H) | 46 × 52 × 98 cm |
| CBM / loadability | 0.21 m³ · approx. 330 pcs per 40ft HC |
| MOQ | 24 pcs per finish |
| Lead time | 60–75 days · FOB Mundra |
Add to RFQ basketRequest a sample
Geolocation and species data available for EUDR due diligence.
Jodhpur Carved Dining Chair
- MOQ
- 24 pcs
- CBM
- 0.21
- Lead
- 60–75 d
www.yourbrand.com/rfq
Your RFQ basket
Jodhpur Carved Dining Chair120 pcs · WalnutEdit
Mango Wood 3-Door Sideboard40 pcs · NaturalEdit
Iron Café Chair80 pcs · Matte blackEdit
Container fill
72% of a 40ft HC
Company name
Country · Denmark
FOBCIFDDP
Target delivery · March 2027
Send RFQ — reply within 24 h
RFQ basket · 3 items
72% of a 40ft HC
FOBCIFDDP
Send RFQ · WhatsApp copy
1
Container-aware RFQ basketBuyers mix products and see how full their 40ft container is before they send the request.
Spec sheets that answer questionsWood species, finishes, sizes, CBM, MOQ, lead time and port — on every product, ready for Google.
EUDR and sustainability dataSpecies and origin information that EU buyers ask for, kept with each product.
Export CRM, built into your website
From first enquiry to shipped container — in one place
Every RFQ from your site, email, WhatsApp and trade fairs lands in one pipeline your team can open on a phone. Built for how Jodhpur export houses actually work.
18New RFQs
7Samples sent
11Quoted
4PO received
6In production
3Shipped
One RFQ inbox
Website, email, WhatsApp and IndiaMART enquiries in a single list with reference numbers.
Buyer pipeline
Enquiry → sample → quote → PO → production → shipped, with who-owns-what.
Quote builder
FOB, CIF or DDP quotes in USD, EUR, GBP or AED with the day’s exchange rate, sent as PDF.
Container calculator
CBM per item, 20ft / 40ft / 40HC fill percentage and carton counts.
Sample tracker
Courier AWB, sample cost and buyer feedback on finish and size.
Follow-up reminders
A nudge when a buyer goes quiet — timed to their time zone, not yours.
WhatsApp & email templates
Quote, sample and shipment updates in English, German, French or Arabic.
Trade-fair lead capture
Scan a buyer’s card or QR at IHGF Delhi or abroad; the lead appears with booth notes.
Document vault
PI, packing list, COO, fumigation and EUDR due-diligence documents per order.
Buyer portal
Buyers approve finishes, see production photos and track their order.
Where orders come from
Which country, product page and campaign brings real POs — not just clicks.
Payment-fraud guard
Alerts when bank details change in a thread, plus verified email domains.
From ₹2,499 / month. Included free for the first 6 months with the Export Catalogue website.
Show me the CRM
Specialist services for exporters
Be found by buyers — on Google, in AI answers, and safely
Start here
Export website audit
A plain-language report on what’s stopping buyers from finding and trusting your site.
- Indexing, speed and mobile check
- Schema and product data gaps
- AI-answer visibility test
- Prioritised fix list with costs
Free check · full report ₹4,999Ask about this
Most asked
SEO for handicrafts
Search optimisation built around how importers search for furniture, décor and textiles.
- Category pages for buyer keywords like “acacia wood dining table supplier India”
- Product schema with MOQ, material and origin
- Image SEO for every SKU
- Links from trade directories and export councils
- Monthly RFQ report, not just rankings
₹24,999 / monthAsk about this
AEO
Answer engine optimisation
Shape your pages so Google’s AI Overviews and voice assistants can quote you directly.
- Question-led FAQ blocks per category
- FAQ, HowTo and Product schema
- Clear facts: MOQ, lead times, certifications
- Tracking of featured answers
₹9,999 / monthAsk about this
GEO
GEO for LLM citations
Generative engine optimisation: help ChatGPT, Gemini, Claude and Perplexity name and cite your company.
- Entity consistency across site, Google profile, LinkedIn and directories
- llms.txt and AI-crawler access rules
- Citable comparison and buying-guide pages
- Monthly prompt tests across AI assistants
₹14,999 setup + ₹7,999 / monthAsk about this
Security
Security audit
Exporters are targets for invoice fraud and hacked sites. We check and harden yours.
- SSL/TLS and security headers
- CMS, theme and plugin vulnerabilities
- SPF, DKIM and DMARC to stop email spoofing
- Backups and admin access review
₹7,999 one-timeAsk about this
Global
International SEO & languages
German, French, Spanish or Arabic versions that buyers can find in their own language.
- Human-checked translations of key pages
- hreflang and country targeting
- Local units, currencies and Incoterms
- Search Console set up per market
₹19,999 setupAsk about this
Exporters ask us
Straight answers
How do furniture exporters in Jodhpur find new buyers without trade fairs?
Importers increasingly shortlist suppliers online before any fair. A catalogue site with proper product data, pages in the buyer’s language, Google and LinkedIn visibility, and a fast RFQ reply process brings enquiries year-round — fairs then become meetings with buyers who already know you.
How much does an export catalogue website cost?
Our Export Catalogue plan starts at ₹74,999 one-time for up to 300 products with an RFQ basket, spec sheets and international SEO setup, plus domain and hosting for the first year. Ongoing SEO for handicrafts is ₹24,999 a month and can be stopped any month.
What is SEO for handicrafts, and how long before it brings enquiries?
It is search optimisation built around how importers search — by material, product type, finish and “manufacturer India”. Expect indexing and first rankings in 6–10 weeks, and steady RFQs in 4–6 months, depending on how many products and languages you have.
What are AEO and GEO, and why should an exporter care?
AEO (answer engine optimisation) makes your pages easy for Google’s AI Overviews and voice assistants to quote. GEO (generative engine optimisation) helps tools like ChatGPT, Gemini and Perplexity name your company when a buyer asks for suppliers. Both depend on clear facts, structured data and consistent mentions across the web.
Can my website help with EU Deforestation Regulation (EUDR) questions?
Yes. We add wood species, origin and documentation fields to every product and a sustainability page, so EU buyers find the information they need for their due-diligence statements. The legal compliance itself stays with you and your buyer.
Is a website reimbursable under Rajasthan’s export policy?
Not directly. Rajasthan’s Export Promotion Policy 2024 reimburses 75% of export e-commerce platform fees (up to ₹2 lakh) and trade-fair costs. We help you claim what qualifies and are upfront about what doesn’t.
I already have a website. Do I need a new one?
Not always. Start with the free audit — sometimes fixing indexing, speed, product data and the enquiry form is enough. If the site can’t be fixed sensibly, we’ll say so and quote a rebuild.